I was honored when the ASU Venture Catalyst asked me to be a keynote speaker at their Techiepalooza event. The event brought together several hundred members of the Phoenix entrepreneurial and tech community for education and networking. Right away, I knew what topic I wanted to speak about.
You might recall, that earlier in the year I wrote a post on What’s a Small Business? It seems like an easy enough question to answer, right? But the truth is, there are many different definitions of what a small business is and if you ask 10 people, you’ll get 10 different answers. For this reason, I created a framework to explain the 7 Stages of Small Business Success. In it, I breakdown what the seven stages of small business are and at each stage, the critical success factor that it takes to move the business forward to the next stage of success.
The goal is to create a common language in the industry that will ultimately help small businesses get what they need in order to succeed (and avoid the stuff they don’t need).
During my presentation at Techiepalooza, I opened up about the challenges Infusionsoft faced during each stage of growth. I talk about how our focus on these success factors helped us take Infusionsoft from a scrappy startup to a multimillion dollar business with 240 employees and plans to grow to 1,000 in just three to four years.
Check out the infographic below for information on the 7 Stages of Small Business Success. And keep checking the blog for more posts from me on the topic.




